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      Get Closer to the Customer Than Ever Before

      Modern customers expect digital experiences that resonate with them on a personal level. For businesses, delivering, orchestrating, managing, and measuring personalization across multiple channels is a challenge — but it doesn’t have to be.

      Learn How to Master Personalization Learn More About Personalization

      0 The year customer experience will overtake price and product as the key brand differentiator.
      0X The ROI personalization delivers on marketing spend
      0% of customers expect offers to always be personalized
      0% of customers expect companies to understand their unique needs and expectations.

       

      Take Your First Steps

      Personalized digital experiences are your key to a better customer experience — and that means better business outcomes. Browse these resources to learn the what and why of personalized digital marketing.

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      4 Enterprise Use Cases for 1:1 Personalization What does personalization look like in practice? We cover 4 examples in this eBook. Learn More
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      6 Case Studies of Multichannel Engagement Engaging with the right customer on the right channel and at the right time can be a challenge — but not with the right personalization strategy. Read about 6 case studies to learn how. Learn More
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      Making Sense of MarTech What tools will a modern marketer use in their day-to-day when executing a personalization strategy? In this eBook, we cover two essential tools for multichannel customer engagement: the Multichannel Marketing Hub (MMH) and Customer Data Platform (CDP). Learn More
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      A Quick Guide to the Sitecore Smart Hub CDP Learn what a real CDP is capable of by reading through this guide to Sitecore’s Smart Hub CDP. Learn More

      Case Study: How Multichannel Personalization Drives Transformation

      NorthWind Corp wanted to transition to new business models like direct-to-consumer and subscription-based pricing, all while undertaking organization-wide digital transformation initiatives. With a multichannel personalization strategy, NorthWind Corp was able to scalably and sustainably transform their business.

      Put Your Personalization Strategy to Work

      Knowing what personalization is and why it’s great for your business is just the first step — how do you actually create and implement a personalization strategy? Browse these resources to find the answer.

      Delivering Personalized Experiences
      IT and Marketing Collaboration
      CDP and the Enterprise Data Lake
      Translate Strategy Into Action
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      6 Steps to Delivering Personalized Experiences

      The key to smart customer interactions, no matter the channel? Decisioning. It’s a technique that blends data, rules, and predictive analytics that enables digital marketing experts to decide what to talk to customers about, on what channel, at any given time. Read our eBook to learn the 6 steps involved in decisioning and an effective personalization strategy.

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      How do IT and Marketing Make Personalization Work?

      Once you investigate multichannel personalization, it’s clear that its success — and its strengths — depends upon cross-collaboration. In this eBook, you’ll learn about how to construct an internal operating model that can help you successfully launch a multichannel personalization initiative that scales.

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      More Than a Data Warehouse

      Companies have invested data warehouses and data lakes — where does yet another data solution fit in? Customer Data Platforms, or CDPs, are essential and purpose-built tools for enabling multichannel personalization. Learn more about how a CDP complements your existing data infrastructure and enables your personalization strategy.

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      A Well-Executed Implementation Is Key

      In any project, one of the hardest steps is translating high-level ideas into tangible actions — especially for a new initiative. In these circumstances, it’s best to get support from experts who have gone through the process before. Our Multichannel Personalized Experiences Strategy Accelerator is designed to work out all the details needed for teams to take high-level ideas and translate them into an execution ready plan. Learn more about the Accelerator in our eBook below.

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      Gain Hands-On Experience

      What You’ll Learn

      Schedule a half-day live workshop that walks you through all the essentials — the what, why, and how of a multichannel personalization strategy.

      • The end-to-end process of working through a personalization use case
      • A practical roadmap to implement the use case in your own organization
      • Key factors to ensure you make the most of your personalization strategy