Using Customer Intelligence to Create Better Experiences in Retail

What will you learn?

Customer intelligence is a valuable tool that will assist you in providing a better experience for your retail customers. From in-store shopping to digital storefronts, the goal is to furnish consumers with a unique experience that meets them where they are in their individual buying cycles. These insights are based on data, which you are already collecting. But how do you translate data into insights, and finally into retail success?

This eBook, Unified Retail Customer Experience, will dive into all the important topics surrounding customer intelligence and creating a better customer experience.

Topics include:

Defining and delving into customer data
Data-informed experience design
Creating the right experience in practice
Creating a governance process for collecting and utilizing data
And more

In the end, you will learn how this enables you to create a more customer-centric, unified retail customer experience. So, if you are searching for a way to enhance the value of your brand while increasing revenues by delivering experiences that today’s consumers are begging for...you will want to read this eBook.